Cookie Policy

Last Updated: January 2026

This Cookie Policy explains how Dr. Hugo Lenzi (“we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit our website. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

2. Why We Use Cookies

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website.

3. Types of Cookies We Use

A. Strictly Necessary Cookies These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website (if applicable) or use the contact forms.

B. Performance & Analytics Cookies These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are.

  • Google Analytics: We use Google Analytics to analyze user behavior, traffic sources, and page visits. This helps us improve our content and layout.

C. Functionality & Heatmap Cookies These cookies allow us to remember choices you make and provide enhanced features.

  • Heatmaps (e.g., Clarity/Hotjar): We use these tools to visually understand how users interact with our pages (clicks, scrolls, and mouse movements) to identify usability issues and improve the website design.

D. Advertising & Targeting Cookies These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

  • Meta Pixel (Facebook/Instagram): We use the Meta Pixel to track conversions from our social media ads and to serve you relevant advertisements on Facebook and Instagram platforms based on your visit to our website.

4. How You Can Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Banner that appears when you first visit our website.

Additionally, you can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted.

To learn more about how to manage cookies on popular browsers, please visit the browser developer’s website (Chrome, Safari, Firefox, Edge).

5. Updates to This Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

6. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at: contact@drhugolenzi.com