PRIVACY POLICY

Last Updated: January 2026

Welcome to the website of Dr. Hugo Lenzi. We are committed to protecting your privacy and ensuring the security of your personal and medical information.

This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or request a medical evaluation for bariatric and metabolic surgery in Brazil. By using our website, you agree to the terms outlined below.

1. Information We Collect

We collect information to provide you with accurate medical quotes and logistical support. This includes:

  • Personal Identification Information: Name, email address, and phone number (WhatsApp).

  • Health and Medical Data (Sensitive Data): Weight (lbs), height, BMI, surgical history, and specific procedure interests. This information is voluntarily provided by you via our secure forms strictly for medical assessment purposes.

  • Technical Data: IP address, browser type, and device information collected automatically via cookies.

2. How We Use Your Information

We use your data for the following purposes:

  • Medical Evaluation: To analyze your eligibility for surgery and provide a personalized cost estimate.

  • Communication: To contact you via email or WhatsApp regarding your inquiry, appointment scheduling, and follow-ups.

  • Improvement: To improve our website experience and customer service.

3. Cookies and Tracking Technologies

We use cookies and third-party tracking tools to analyze traffic and improve user experience. These include:

  • Google Analytics: To understand how visitors interact with our site.

  • Meta Pixel (Facebook/Instagram): To measure the effectiveness of our advertising campaigns.

  • Heatmaps (e.g., Hotjar/Clarity): To analyze user behavior and navigation patterns on our site.

You can choose to disable cookies through your browser settings, though this may affect some website functionalities.

4. Data Sharing and Third Parties

We do not sell, trade, or rent your personal identification information to others.

We only share necessary data with trusted partners essential to your experience:

  • Logistics & Transport Partners: We may share basic contact details (Name, Phone Number, Email) with our private driver/transport service providers to coordinate your airport transfers and local travel. We do not share your medical history with these partners.

  • Legal Requirements: We may disclose information if required by law or in response to valid requests by public authorities.

5. Data Retention

We retain your personal and medical information only for as long as is necessary to fulfill the purposes set out in this Privacy Policy (providing quotes, performing surgery, and post-op follow-up) or to comply with legal obligations in Brazil.

6. Data Security

We implement appropriate security measures (including SSL encryption) to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, please be aware that no method of transmission over the Internet is 100% secure.

7. Your Rights

You have the right to:

  • Access the personal data we hold about you.

  • Request corrections to any inaccurate data.

  • Request the deletion of your data from our systems (subject to medical record retention laws).

To exercise these rights, please contact us at: contact@drhugolenzi.com

8. Changes to This Policy

We may update our Privacy Policy from time to time. We encourage you to review this page periodically for any changes.